John brings deep sales experience in the processing, distribution and food service sectors of the food industry to his role as Senior VP Sales and Marketing. John’s philosophy is good ideas make the customers’ business better. Ideas like pre-portioning proteins for Operational efficiency and complementary new products that diversify menus, satisfying both the customer and their consumers’ need for choice.
John’s recipe for success is a simple one; it is “food first”. Make a product the best it can be and then price it accordingly. If the company focuses on product before price so will the customer because of the better product experience. John brings his food first philosophy to his own meals. Preferring mainstream proteins, John sees sauces and marinades the same way Grand River Foods sees innovation; when applied liberally and thoughtfully, it makes good food better.